Best Seller
- How to Fail: Turn Defeat Into Success
There is a
right way, and a not-so-right way of going about in life. We certainly have a choice of how to live, how to experience the
ups and downs that will inevitably come along. All the tools we need for what we choose to do are at our disposal. It is simply
an issue of patience, dedication, desire, faith . . . and belief in ourselves and others.
Escalante is professor
of marketing and consumer behavior. He also consults in these areas to companies in the U.S. and Latin America (
http://dre.vpweb.com). His more than 30 years of research on consumer behavior has provided insights on people as people, people as parents, people
as children, people as friends and acquaintances, people who have achieved success, and people who have failed (and, of course,
people as consumers, which is not within the scope of this book). Escalante is a true motivator of people because he understands.
